One of South Africa’s most successful food and homeware brands Melissa’s has chosen Africa’s biggest food and beverage expo to share its 400-strong product range and offer franchise opportunities. Africa’s Big Seven 2016 (AB7) runs from June 19 to 21 at Gallagher Convention Centre, Midrand, South Africa. “We did extensive online research of all South African trade shows applicable to our business in 2016,” explains Mark Tobin, Executive Sales Director at Melissa’s. “We shared our final shortlist of three shows with some of our suppliers, competitors and industry contacts, asking their opinions about which show they thought would best suit our business. In the end we selected Africa’s Big Seven.” Starting with a single store in the Cape Peninsula 20 years ago, Mark & Melissa van Hoogstraten’s has grown into a thriving cluster of 10 stores in the Cape and one in Johannesburg’s trendy Dainfern suburb. Melissa’s is investigating cross-border stores for 2017.
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